Now that you've launched your radio station and you're starting to get a loyal audience, why not take advantage of this opportunity to broadcast adverts and make your investment pay off? Maybe it's time to find partners and plan their advertising!
There are several ways to schedule an advert, depending on your broadcast and the wishes of your partner. Thanks to our practical case below, you will have all the key information to easily schedule your adverts!
Broadcast an advertising slot at fixed times
Broadcast several different advertising slots in one day
Broadcast an advert before and/or after a program
BROADCAST AN ADVERTISING SLOT AT FIXED TIMES
We're going to show you how to run a slot of ads at a fixed time. Let's take an example where we want to run a slot of 3 ads every 5 hours, every day for a week, starting at 6am.
If you want to broadcast a slot of adverts at a specific time, you'll need to:
1) Upload your adverts to your Media Library > Advert Tray
2) Add them to a manual playlist. Here, we've named our playlist "Ad slot" 
3) Head over to Scheduling > Breaks and click on Add a break. A window will appear, here you will discover various options to best set up your break.
4) Under the General Tab, choose the break hour (starting time) of your break. We want our adverts to begin broadcasting at 6AM.
5) Click on Content > Playlist and select Sequential. Here, we're going to select 3 tracks from the playlist Ad Slot because we have 3 adverts. It's up to you to adapt this setting according the number of adverts that you would like to broadcast. 
6) Click on the Broadcast Days tab and select the days on which you would like your adverts to broadcast. Here, we want our adverts to broadcast every day for 1 week. 
7) Go to the Repeat tab if you would like your ad slot to broadcast multiple times in one day. Here, we want our ad slot to broadcast every 5 hours (300 minutes). 
8) Click on Add. You'll see your breaks appear before your eyes: 
9) Head over to Scheduling > Daily Generation and regenerate the days that have already been generated. You'll see that your first ad slot appears at 6AM, the second ad slot at 11AM etc...
BROADCAST SEVERAL DIFFERENT ADVERTISING SLOTS IN ONE DAY
To show you how to broadcast several advertising slots at a fixed time in a day, we will take the example where we want to run an advert every 8 hours, every day for a week, starting at 10am. These two ad slots should not contain the same ads.
If you want to broadcast different ad slots in a day, you'll need to:
1) Upload your adverts to your Media Library > Advert Tray
2) Add them to a manual playlist. Here, we've named our playlist "Ad slot"
3) Head over to Scheduling > Breaks and click on Add a break
4) Under the General Tab, choose the break hour (starting time) of your break. We want our adverts to begin broadcasting at 10AM.
5) Click on Content > Playlist and select Sequential. Here, we're going to select 2 tracks from our Ad Slot playlist, as we want to broadcast 2 adverts per slot. It's up to you to adapt this according to the number of ads you want to broadcast per slot.
6) Go to the Broadcast days tab and select the days on which you want your ad slot to broadcast. 
7) Activate the Repeat option so that your ad slot broadcasts throughout the day. Here, we want a different ad slot to broadcast every 8 hours (480 minutes). 
8) Click on Add
9) Head over to Scheduling > Daily Generation and regenerate the days that have already been generated. Here, you'll see that we have the first 2 adverts of our "Ad slot" playlist at 10AM and the last 2 adverts from this playlist at 6PM. 
BROADCAST AN ADVERT BEFORE AND/OR AFTER A PROGRAM
To show you how to broadcast an advert before and/or after a program, let's take an example where we want to broadcast a coffee ad before a morning show and a travel ad just after. This morning show will broadcast every day at 6AM for a week.
To introduce and end your program with adverts, all you need to do is :
1) Upload your 2 adverts to your Media Library > Advert Tray
2) Head over to Scheduling > Programs and create your program. We're going to call our program Morning Show. 
3) Click on the Intro/Extro Tab
4) In the Intro field, type the name of the advert that will introduce your program. Here we're going to put "Coffee Ad"
5) In the Extro field, type the name of the advert that will end your program. Here we're going to put "Travel Ad" 
6) Click on Add
7) Head over to Scheduling > Planning and click on your program. A window will appear.
8) Under the General tab, choose the date as well as the starting and ending time of your program. Here, we want our Morning show to begin at 6AM and end at 8AM. 
9) In the Repeat tab, choose how often you want the program to repeat. We want our Morning show, with this particular configuration, to broadcast every day for a week.
10) Click on Add. Your program will appear on your planning.
11) Head over to Scheduling > Daily Generation and regenerate the days that have already been generated. You'll see that our program begins with the Coffee Ad and ends with the Travel Ad.
You now know how to easily schedule your adverts to broadcast on your radio station!